Agriculture and Food

Joyvio Group is the sole strategic investment platform for food & agribusiness of Legend Holdings. Joyvio Group was established in August 2012, originally built to address the food quality and safety concerns. Joyvio has now became a well-recognized brand for high quality food and beverage products in China,and a global food & agribusiness corporation.

Mission & Vison:

Dedicated to serving customers with safe & high quality foods by integrating global resources and leveraging China advantages. Committed to be a respected global corporation with leading businesses in several food & agriculture sectors.

Business Portfolio:

  • Beverage

  • Fruit

  • Animal Protein

  • Packaged Food

  • RTC & RTE


Mr. CHEN Shaopeng

Member of Executive Committee Senior Vice President, Legend Holdings Corporation;
Chairman, JOYVIO Group

Mr. Chen was appointed as a Senior Vice President and a member of the Executive Committee of Legend Holdings since 2011, responsible for the investment and management in its agriculture and food businesses. From 1993 to 2011, Mr. Chen served consecutively in Lenovo Group Limited, a subsidiary of Legend Holdings, as a Sales Manager, a Regional Manager, a Regional Deputy General Manager, a Regional General Manager, an Assistant President, a Vice President, a Senior Vice President & President of Greater China Region, a Senior Vice President & President of Asia-Pacific and Russia Region, and a Senior Vice President & President of Emerging Markets Group.

Prior to joining the Lenovo Group, he served as a system administrator of the computing center of the Planning and Design Institute of the Ministry of Light Industry from 1992 to 1993.

Mr. Chen obtained his bachelor’s degree in engineering from Beijing Institute of Light Industry (now known as Beijing Technology and Business University) in China in 1992 and an EMBA degree from Tsinghua University in China in 2005. He completed the Advanced Management Program at Harvard Business School in the United States in 2008.

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