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Joyvio Group
Joyvio Group is the sole strategic investment platform for food & agribusiness of Legend Holdings. Joyvio Group was established in August 2012, originally built to address the food quality and safety concerns. Joyvio has now became a well-recognized brand for high quality food and beverage products in China,and a global food & agribusiness corporation.
Mission & Vison:Dedicated to serving customers with safe & high quality foods by integrating global resources and leveraging China advantages. Committed to be a respected global corporation with leading businesses in several food & agriculture sectors.
Business Portfolio:
Mr. CHEN Shaopeng
Member of Executive Committee Senior Vice President, Legend Holdings Corporation;
Chairman, JOYVIO Group
Mr. Chen was appointed as a Senior Vice President and a member of the Executive
Committee of Legend Holdings since 2011, responsible for the investment and management
in its agriculture and food businesses. From 1993 to 2011, Mr. Chen served consecutively
in Lenovo Group Limited, a subsidiary of Legend Holdings, as a Sales Manager, a
Regional Manager, a Regional Deputy General Manager, a Regional General Manager,
an Assistant President, a Vice President, a Senior Vice President & President of
Greater China Region, a Senior Vice President & President of Asia-Pacific and Russia
Region, and a Senior Vice President & President of Emerging Markets Group.
Prior to joining the Lenovo Group, he served as a system administrator of the computing
center of the Planning and Design Institute of the Ministry of Light Industry from
1992 to 1993.
Mr. Chen obtained his bachelor’s degree in engineering from Beijing Institute of
Light Industry (now known as Beijing Technology and Business University) in China
in 1992 and an EMBA degree from Tsinghua University in China in 2005. He completed
the Advanced Management Program at Harvard Business School in the United States
in 2008.