• Lenovo
  • Legend Capital
  • Hony Capital
  • Raycom Real Estate
  • Joyvio Group
  • Funglian Holdings
  • Levima Group
  • Zhengqi Anhui Financial Holding Co., Ltd.
  • Zeny Supply Chain
  • Beijing EnsenCare Holding Co., Ltd.
  • Union Insurance Broker Co., Ltd.
  • Lakala Payment Co., Ltd.
  • Phylion Battery
  • China Auto Rental (CAR)
  • Bybo Dental Group
  • Shanghai Huge Enterprises (Group) Co., Ltd.
  • Legend Star


stock code: Legend Holdings(3396.HK)

The Corporate Culture System of Legend Holdings

Core Value:

Put the interest of the company first

Corporate interests is a prerequisite for realization of other interests, when facing value judgments and trade-offs, one should take the corporate interests first with individual obeying to the organization, the part obeying to the whole.

Be Realistic

Be realistic and honest, responsible for your own duties and words. Being realistic is a kind of attitude, also a kind of ability

Keep Forging Ahead

One should have a far-reaching vision, not limited to the current interests, willing to jump out of the box and comfort zone, making 5% hope into 100% reality.

Put People First

Running a company is managing people. The importance of people should be paid enough attention, respect their needs and create conditions for them to develop, build a stage without ceiling to let them grow.


"Strong purpose, achieving goals in stages and reconsideration" is Legend's methodology which is an important part of the culture. Legend's methodology has its own internal logic. Strong purpose refers to the intention of clarifying the exact purpose before taking right actions. Then, decomposed the objectives into enforceable parts and accomplish them step by step; in this process, one should also pay attention to constant reconsideration to make adjustments timely and sum up the laws and experiences for the future development.

Strong Purpose

Before doing anything, one should figure out the purpose. In the process, jumping out of the whole picture to capture the core is important, with the purpose always in mind; one can finally accomplish what he wants.

Step by Step

Achieving a goal is a long process; don’t regard a long-distance running as a sprint, considering the good priorities, resource allocation, analysis of a good variety of boundary conditions. Target is divided into sub-goals and milestones, which are finished step by step.

Fu Pan

Fu Pan is originally a term in the game of Go. In Legend, it refers to attention and reviews of previous works and constantly check and revise target to sum up experiences and laws. Legend’s chessboard resuming methodology is based on the core values of self-reflection, stressing "an open mind, frank expression, being realistic, self-reflection, and brainstorming."

Specific instruction under the guidance of root culture

Specific instruction under the guidance of root culture: Accountable, Professional, Creative and Collaborative.


High commitment, self-driven and taking responsibility.

Dare to promise, fulfill promise and keep promise. Contribute value to the company through mutual commitment between employee and the enterprise.

Instead of being driven by the process, pressure, or even specific goals, one’s thoughts and actions should be spontaneous, and actively looking for opportunities to create value at every stage of the investment value chain.

Dare to make judgments or draw conclusions amid uncertainties, and ready to accept the outcomes. Learn from both mistakes and success through reviewing and summarizing.


Insist high-standards for professional skills and cultivate high-level professionalism.

Keep on studying to shape systematic and penetrating cognition in respective professional fields.

Pursue first-class professional standards in the industry, and constantly strive for excellence.

Continuous self-development as a way of life mentality.

Have good contract spirit and handling the relationship between individuals and the organization in a professional manner.


Embracing changes and working creatively.

Keep curiosity about the unknown, perceive changes with an open mind, and meet and cope with challenges proactively.

Create new ideas and methods beyond restrictions of existing knowledge and experience.

Learn through trials and errors.


Team spirit as a must, and develop collaborative capability.

Give full play of professional value through specialization and collaboration.

Stretch cross-functional and inter-departmental boundaries, maximize company profit.

Discover the opportunities and integrate resources actively, build up the two-wheel-drive business model as our core advantage.