In 2012, Zhu Linan was appointed President of Legend Holdings.
In order to build a strong leadership and advance towards higher goals, on June 18, 2012 Legend Holdings appointed Zhu Linan, the former Standing Executive Vice President of Legend Holdings and member of the Executive Committee, as President of Legend Holdings, upon the nomination by Liu Chuanzhi and unanimous approval by the board of directors. Liu Chuanzhi remained the Chairman of Board of Legend and President of the Executive Committee.
As the highest level of management, the Executive Committee takes full responsibility of corporate management and has to perform its functions in establishing/implementing corporate development strategy, deploying/managing business, allocating resources, developing corporate policy/culture/organization, and selecting/training leaders and talents.
In 2012, Legend Capital changed its name to “Jun Lian Zi Ben”.
In February 2012, Legend Capital changed its name to “Jun Lian Zi Ben”.
In 2012, Joyvio Group was established.
Joyvio Group, formerly known as the Agriculture and Food Division of Legend Holdings, is an investment firm under Legend’s business sector of agricultural & food. It has built up leading globalized industrial platforms for beverages, fruits, animal proteins and branded packaged food. It became an independent subsidiary on May 18, 2012 and launched its brand as Joyvio. While a ‘3-entire’ model was built up as ‘entire chain traceability, entire industrial chain operation, and entire global deployment’, Joyvio is dedicated to investing/building leading agri-businesses, serving customers with safe and high quality food by integrating global resources, and committed to serving the country by advancing the development of modern agriculture as a return to the country.
In 2012, Zeny Supply Chain was established.
Zeny Supply Chain is an integrated service provider for frozen food and cold chain. Its business covers cold storage investment/construction/operation of cold storages, wholesale market operation, trading services, port services and other supply chain services.
In 2012, Legend invested in UIB.
UIB is a comprehensive financial and insurance service group integrating insurance brokerage, insurance sales, actuary, e-commerce, ‘innovative and entrepreneurial base’ and internet finance.
In 2012, Zhengqi Financial was established.
Zhengqi Financial was established by soly Legend Holdings in Hefei, Anhui. It is a leading pseudo-banking holding company that specializes itself providing fund-raising services to SMEs as well as other pseudo-banking business. It has 9 business units. Taking “Fund-raising and wisdom-raising for SMES to promote the growth of real economy” as its mission, it is committed to be a benchmark to the industry and carry influence within China.